October 31 marked the end of the very first Mois de la canneberge, an initiative of the Quebec Cranberry Growers Association (APCQ) and the SADC Arthabaska-Érable. This month of original content proved to be a resounding success, helping not only to showcase cranberries in all their forms, but also to highlight several local businesses.
Discovering the Cranberry
Throughout this first edition, the public was invited to explore different aspects of the cranberry: its nutritional properties, health benefits, recipes, and cultivation. Thanks to the valuable collaboration of partners Andréanne Martin, Casse la croûte, and the J’aime les fruits et légumes movement, Notre Canneberge succeeded in generating significant engagement on social media, reaching hundreds of thousands of people with the content shared throughout the month.
This is in addition to the involvement of distribution partners who helped promote the initiative across the Centre-du-Québec region: the Cranberry Interpretation Centre, Goûtez-y! and TVCBF. Three special TV segments were broadcast by the latter to delve deeper into certain topics, including a research project on cultivation practices and the cranberry’s benefits for the digestive system.
A Showcase for Local Businesses
Since the cranberry industry is inseparable from the Centre-du-Québec region, it’s no surprise that many local businesses highlight the fruit in their products. This is why the SADC developed a map of regional restaurants and artisans to visit and enjoy dishes, beverages, and treats made from this versatile little fruit. The Notre canneberge team also visited four partner businesses to sample their products and share their discoveries on social media: Distillerie Euclide, Boulangerie Ppain, Restaurant Dépanneur Rioux, and La Cantina.
In total, 17 local merchants benefited from increased visibility through the event. “It was essential for us, through this Mois de la canneberge project, to contribute to the growth of businesses connected to our sector,” said Arnaud Choquette, Executive Director of the Quebec Cranberry Growers Association. “For our part, it was only natural to highlight this industry, whose importance in our region’s economic landscape is undeniable,” added Jocelyn Grondin, Executive Director of SADC Arthabaska-Érable.
Given these positive results, the teams at the Quebec Cranberry Growers Association and the SADC are looking ahead optimistically, with the possibility of organizing a second edition of the Mois de la canneberge in 2026. Until then, they invite the public to visit their social media pages and websites to browse the cranberry-rich content published this year—enough to keep everyone satisfied while awaiting what’s next!
