In response to consumer demands—consumers who are now more aware of environmental and social issues—and in line with increasingly strict regulations, more and more tourist events are adopting initiatives that fit into a sustainable development approach.
Sustainable development is made up of three spheres: economic, social, and environmental. It is therefore important to make a complete assessment of a tourist event in line with these three spheres. Let’s begin by listing a few possible action ideas in the economic sphere.
Firstly, it is crucial to ensure the financial viability of the event in order to guarantee its continuity.
Once the event’s security is covered, it is important to assert the organization’s sustainable development position by communicating about its strong values and sustainable actions in place.
It is also necessary to think about optimizing equipment usage and increasing its revenue potential, for example, by sharing it with other users.
Finally, if the tourist event is already well-established, you might consider developing new markets.
Do you need support in making your tourist event more eco-responsible? Contact an advisor at SADC Arthabaska-Érable, who can guide you and provide concrete solutions!
